Post by account_disabled on Feb 25, 2024 2:16:11 GMT -5
Best of all, with your website address. For the image that will illustrate the URL card of your email marketing, use the format of 300 x 200 pixels, in JPEG or PNG, with up to 300kb. If you declare content og:imagebut this image is larger than 300kb, it will not be displayed in your URL card on WhatsApp. Use image compressor apps to reduce the size of your email marketing image files, without losing graphic quality. For the description of your email marketing, use a sentence of up to 155 characters that, preferably, complements the subject. This is especially recommended if you use the email marketing subject in the tag meta og:title. In the Open Graph meta of the description ( og:description), try using the preheader text, but avoid using expressions like “open this email”, “this email is full of (…)”. Even though the link is from your email marketing, what you are sending, in principle, is a WhatsApp message.
Examples of URLs with open graph configured and how they appear when sent via Whatsapp In this image, we have 3 messages that were sent by WhatsApp with preview URLs for email marketing on the web. The first message is from a marketing email that was sent by Mailchimp. You may notice this in the URL. The text “Russeau arrived at Ubu” is the subject of the email marketing, which Mailchimp inserts as og:titlein the HTML of the email, automatically, at the time of sending. The second message is the Coinbase Virtual Currency Database same preview address as the previous Mailchimp marketing email, but it was shortened by bit.ly. Note that no Open Graph elements were displayed. The third message is a preview address for a marketing email that has, in its HTML code, the instructions og:title, og:descriptionand og:url. Note that the URL that appears under the description phrase on the card (emailmarketing.com.br) is different from the URL that appears below the card, which is the one that was pasted and sent as a message.
This happens because, in the email marketing HTML code, the goal og:urlwas manually entered as emailmarketing.com.br, while the email preview URL is the one provided by the sending platform and sent as a WhatsApp message. The link to the web version of email marketing is also interesting to share on social networks, so your followers can see what type of emails you usually send and feel motivated to sign up for your mailing list to start receiving them too. Advantages of sending the email marketing link via WhatsApp INCREASE VIEWS AND CLICKS Sharing the link to the web version of the email marketing on WhatsApp makes the entire email accessible for viewing and clicks, in a way identical to the experience that people who received the email marketing via email had, with the text links, images and buttons working individually and normally. Depending on the sending platform you use, the opening and click tracking system may not be available in the web version, so accesses and clicks that occur in the web version in email marketing may not be counted in the platform's opening and click reports.
Examples of URLs with open graph configured and how they appear when sent via Whatsapp In this image, we have 3 messages that were sent by WhatsApp with preview URLs for email marketing on the web. The first message is from a marketing email that was sent by Mailchimp. You may notice this in the URL. The text “Russeau arrived at Ubu” is the subject of the email marketing, which Mailchimp inserts as og:titlein the HTML of the email, automatically, at the time of sending. The second message is the Coinbase Virtual Currency Database same preview address as the previous Mailchimp marketing email, but it was shortened by bit.ly. Note that no Open Graph elements were displayed. The third message is a preview address for a marketing email that has, in its HTML code, the instructions og:title, og:descriptionand og:url. Note that the URL that appears under the description phrase on the card (emailmarketing.com.br) is different from the URL that appears below the card, which is the one that was pasted and sent as a message.
This happens because, in the email marketing HTML code, the goal og:urlwas manually entered as emailmarketing.com.br, while the email preview URL is the one provided by the sending platform and sent as a WhatsApp message. The link to the web version of email marketing is also interesting to share on social networks, so your followers can see what type of emails you usually send and feel motivated to sign up for your mailing list to start receiving them too. Advantages of sending the email marketing link via WhatsApp INCREASE VIEWS AND CLICKS Sharing the link to the web version of the email marketing on WhatsApp makes the entire email accessible for viewing and clicks, in a way identical to the experience that people who received the email marketing via email had, with the text links, images and buttons working individually and normally. Depending on the sending platform you use, the opening and click tracking system may not be available in the web version, so accesses and clicks that occur in the web version in email marketing may not be counted in the platform's opening and click reports.