Post by account_disabled on Apr 29, 2024 23:32:26 GMT -5
First When You Reach out to a New Influencer for the First Time Should You Ask Their Prices or Give Them Your Budget ? Most First Ask about price. After all it 's a simple negotiation best practice right Mark Dandy ( k ) recommends first clearly writing down the deliverables you want and then getting in touch and asking for a price. "You essentially need a checkout process. That 's all I'm asking for. How much are you going to pay me? Once the price comes up you can usually negotiate within that range . Same thing with Ben Williams. Yes go this route. He asks for price up front and then tries to negotiate within a similar range ( at most lower) but some people including Ajita from the marketing team take the opposite approach. And sharing the budget up front saves time going back and forth and you’ll gain goodwill even if you pay more than the influencer charges in some cases .
Creators feel well compensated which can have an impact on long-term relationships . Nicole Hampton also believes marketers should come up with a budget up front . Her position is that marketers need to know how to assess the value of each influencer based on your goals . This controls the negotiations by sharing the budget . “Make a call and be prepared to discuss the campaign , goals , deliverables, usage Netherlands WhatsApp Number List and budget . Be comfortable walking away. Sometimes pricing just doesn’t work. Overpaying just to get someone on board doesn’t. Worth it. Your goal should always be to balance paying fairly and spending efficiently. I think both strategies are possible although the latter is less feasible until you have a lot of experience and data to inform your pricing. Confidence. If you are new to influencer marketing or even just starting out in the role industry then it might make sense to ask about creator rates if you have extensive experience in your field (and thus history . benchmark) and you want.
If you are looking to build a long-term partnership then it might make sense to share your budget first . Engagement rate is the most commonly used data point in pricing. I asked respondents to share which data points, if any , they use to consider how much they should pay influencers . The most important metrics are Engagement Rate Average Views Percentage of Audience in Target Locations Here are some observations . Engagement is a good start but take it with a grain of salt It’s no surprise that engagement rates are among the best here . I agree this should be a primary indicator to check . If you are investing in a high -value collaboration (i.e. paying a large amount up front and/or looking for a long-term partnership ) consider looking into it in more depth. may be deceived or misrepresented by a viral post . To increase your confidence you can) manually review comments . Are they real conventions or just plain crap use mining advanced data.
Creators feel well compensated which can have an impact on long-term relationships . Nicole Hampton also believes marketers should come up with a budget up front . Her position is that marketers need to know how to assess the value of each influencer based on your goals . This controls the negotiations by sharing the budget . “Make a call and be prepared to discuss the campaign , goals , deliverables, usage Netherlands WhatsApp Number List and budget . Be comfortable walking away. Sometimes pricing just doesn’t work. Overpaying just to get someone on board doesn’t. Worth it. Your goal should always be to balance paying fairly and spending efficiently. I think both strategies are possible although the latter is less feasible until you have a lot of experience and data to inform your pricing. Confidence. If you are new to influencer marketing or even just starting out in the role industry then it might make sense to ask about creator rates if you have extensive experience in your field (and thus history . benchmark) and you want.
If you are looking to build a long-term partnership then it might make sense to share your budget first . Engagement rate is the most commonly used data point in pricing. I asked respondents to share which data points, if any , they use to consider how much they should pay influencers . The most important metrics are Engagement Rate Average Views Percentage of Audience in Target Locations Here are some observations . Engagement is a good start but take it with a grain of salt It’s no surprise that engagement rates are among the best here . I agree this should be a primary indicator to check . If you are investing in a high -value collaboration (i.e. paying a large amount up front and/or looking for a long-term partnership ) consider looking into it in more depth. may be deceived or misrepresented by a viral post . To increase your confidence you can) manually review comments . Are they real conventions or just plain crap use mining advanced data.