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Post by account_disabled on Nov 23, 2023 2:36:20 GMT -5
Amazon Marketing Cloud stores and analyzes real-time data generated by the different Amazon Advertising campaigns that brands launch , as well as the company's different data sources. The technology used for this is that of Amazon Web Service, which allows large amounts of information to be collected. These are some of the campaigns that AMC can extract data from: Sponsored Display Amazon Music Ads Amazon Audible Ads Sizmek Amazon Attribution Sponsored Products Prime TV Ads Amazon Brand View Pro Sponsored Brands Benefits of Amazon Marketing Cloud Data transparency : uniting data from Asia Mobile Number List different sources on the same platform and combining them allows advertisers to obtain a more general, comprehensive and truthful view of their performance (on Amazon and on their own platforms, such as their e-commerce). Improved decision making : Being able to view combined data from different sources and create graphs and metrics with it also allows marketing teams to better understand their audience and make better decisions. In short, with Amazon Marketing Cloud the team will no longer have to spend hours comparing metrics from different platforms and understanding what they mean when putting them together. High security : All data that enters Amazon Marketing Cloud must comply with Amazon Ads privacy policies. Furthermore, only pseudonymised information i
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