Post by account_disabled on Dec 5, 2023 1:57:13 GMT -5
It is necessary to adopt the idea of "purple cow" in everything we do in our lives. How to create viral ideas? In " Crossing the Chasm ", Geoffrey Moore drew the population, creating a new diffusion curve of ideas, which walk from left to right. It begins with the innovators and first followers, reaches the majority and, eventually, reaches the most backward: By quoting " Crossing the Chasm ", Godin makes us see how the sales success of a product is only achieved when consumers capable of risking something new, the innovators, begin to consume such a product .
These "innovators" and "trend setters" create a favorable environment Phone Number List so that the "mass" feels safe to experience novelty. But how to create viral ideas? The main point is not to try to make a product for the masses, because it will end up being a product for no one . The idea is to focus on a niche in the market, segment it and impact that small amount that, in fact, responds to what you sell. 3. Comfort is a risk Comfort is a risk. The very good is bad. Otherwise, you can be noticeable or invisible. Those are the main teachings of Purple Cow. Many people do not risk something new, and end up letting good opportunities and great ideas slip away .
Godin's goal is to show us that taking risks is the safest thing to do and that it motivates us to do truly incredible things. Inertia and fear paralyze, but courage moves excellent people towards incredible results. For the author, there is the desire and the path . In the business world, he believes there is no shortage of notable ideas. What is missing is the desire to execute them. 4. Fear is the main enemy of the purple cow Why is it so difficult to be notable? The problem with the purple cow is actually the problem with fear. Purple cows are so difficult to find because people are afraid of taking risks, of being accepted by others; afraid of so many things that there is no time left to focus on the "purple cow.
These "innovators" and "trend setters" create a favorable environment Phone Number List so that the "mass" feels safe to experience novelty. But how to create viral ideas? The main point is not to try to make a product for the masses, because it will end up being a product for no one . The idea is to focus on a niche in the market, segment it and impact that small amount that, in fact, responds to what you sell. 3. Comfort is a risk Comfort is a risk. The very good is bad. Otherwise, you can be noticeable or invisible. Those are the main teachings of Purple Cow. Many people do not risk something new, and end up letting good opportunities and great ideas slip away .
Godin's goal is to show us that taking risks is the safest thing to do and that it motivates us to do truly incredible things. Inertia and fear paralyze, but courage moves excellent people towards incredible results. For the author, there is the desire and the path . In the business world, he believes there is no shortage of notable ideas. What is missing is the desire to execute them. 4. Fear is the main enemy of the purple cow Why is it so difficult to be notable? The problem with the purple cow is actually the problem with fear. Purple cows are so difficult to find because people are afraid of taking risks, of being accepted by others; afraid of so many things that there is no time left to focus on the "purple cow.