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Post by account_disabled on Jan 6, 2024 2:17:25 GMT -5
That is, a company can have advertisements on television networks without paying the usual exorbitant amounts that the media ask for, as long as it offers that network shares and, therefore, possible future benefits. This model emerged in the 90s in Europe from the German company ProSiebenSat 1. In Spain, large communication groups such as Atresmedia, Mediaset, Grupo Godó and Grupo Zeta began to apply it. Here we must make a clarification: communication Phone Number List groups, in addition to having one or several television channels, also own media in other media . For example, the Godó Group owns the newspaper La Vanguardia, the 8TV channel and the radio station RAC1, among others. Precisely, Media for Equity is a good opportunity for a Startup to increase its visibility : the media in general is the best way to make itself known. You may be interested in: Master in Marketing and Sales : The 9 steps to create successful Startups Discharge INDEX OF CONTENTS What type of Startups can qualify for Media for Equity? This financing alternative is usually ideal for startups that are already in the growth phase and with the possibility of scaling, since it is a boost that facilitates the growth of this type of company in a short time. In fact, it is not a recommended strategy for startups that are in the seed phase.
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